Question 25
EasyOriginal questionAn advertisement reads: "Switch to Suraj LED bulbs and cut your lighting bill by half!"
Which of the following is implicit in the advertisement?
Show the answer and explanation
CorrectNot quiteAnswer A
Correct answer: A
Explanation
Negation test: if nobody cared about the lighting bill, promising to halve it would attract no one. So this is implicit.
The advertisement is about the bill, not how long bulbs last, and it says nothing about the price of the bulbs.
"Everyone who reads it" is too strong: the advertisement makes sense as long as some readers still use other bulbs.
- Concept
- The desire an advertisement appeals to
- Typical timeTypical
- 45 s
- Your timeYours
- —
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