What decides how much of a good people buy. This lesson covers the demand schedule and curve, the law of demand and why the curve slopes down, the other determinants of demand (income, prices of related goods, tastes, expectations, number of buyers), normal, inferior and Giffen goods, substitutes and complements, the difference between a movement along the curve and a shift of it, and market demand, with worked examples.
Demand is the quantity buyers are willing and able to buy at each price. A wish without the money to pay is not demand. The single most tested idea in this chapter is the difference between a change in the good's own price, which moves buyers along the demand curve, and a change in anything else, which shifts the whole curve.
Other things remaining the same, when the price of a good rises, the quantity demanded falls, and when the price falls, the quantity demanded rises. The demand curve slopes downward.
A fall in price from ₹8 to ₹4 moves the buyer from A to B along the same curve.
Substitution effect: a cheaper good becomes cheaper relative to its substitutes, so buyers switch to it.
Income effect: a lower price raises real income (what the same money buys), so more can be bought.
Diminishing marginal utility: each extra unit is worth less, so buyers take more only at a lower price.
Example 1 · Reading a demand function
Qd = 60 − 5P. Find the quantity at ₹10 and the price at which nothing is demanded.
At P = 10: 60 − 50 = 10 units.
Qd = 0 when 60 − 5P = 0, so P = ₹12.
Answer
10 units at ₹10; demand is zero at ₹12
Exceptions: a Giffen good, an inferior staple of very poor households whose quantity demanded can rise when its price rises, and goods bought as status symbols.
A normal good is one whose demand rises with income; an inferior good one whose demand falls with income, such as coarse grain for a family that can now afford better. Substitutes can replace each other; complements are used together.
Watch out
Every Giffen good is inferior, but most inferior goods are not Giffen goods: they still obey the law of demand.
AnswerD · an inferior good whose quantity demanded rises when its price rises
For a very poor household spending much of its income on a staple, a price rise can cut real income so much that it buys more of the staple and less of costlier food.
This is an exception to the law of demand; such goods are always inferior goods.
Worth noting
Goods bought for show are a different exception, sometimes called Veblen goods.
The price of mangoes rises and, at the same time, buyers' incomes rise. If the quantity of mangoes bought stays the same, the most likely explanation is
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AnswerA · the increase in demand from income offset the contraction from the price rise
The price rise moves buyers up the curve (less); the income rise shifts the curve right (more).
If the two pulls are equal, the quantity bought can stay where it was.
A market has three buyers. The table shows how many kilograms of apples each demands per week.
Price (₹)
Anu
Ravi
Sara
10
2
3
1
8
4
5
2
6
6
7
4
4
8
9
6
Sara stops buying apples altogether. What is the market demand at ₹6?
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AnswerC · 13 kg
Without Sara: Anu 6 + Ravi 7 = 13 kg at ₹6.
Fewer buyers shift the market demand curve to the left.
NTA's Economics syllabus is three courses: Introductory Microeconomics, Introductory Macroeconomics and Indian Economic Development, each split into units with a list of topics. It prints no chapters and no split of the 50 questions across the courses. So the areas here are NTA's three courses, and the chapters inside them are ours: a unit that covers several ideas, such as consumer behaviour and demand, is split into a chapter for each, so that a chapter can be practised in one sitting. All three courses are here.